Mode

Online

Duration

6 Months

Live Sessions

72 Hours of Live Interactive Sessions

On-Campus Learning

18 Hours of Learning

Capstone Project

Apply your learnings to a real-world project

Eligibility :

Educational Qualification: Bachelor’s degree or equivalent (10+2+3) with at least 50% marks from a recognized university. Diploma holders with relevant experience may be considered with minimum 5 years of work experience.

Work Experience: Minimum of 3 years in sales, marketing, business development, or related fields.

Targeted Roles: Professionals in sales, marketing, digital marketing, or CRM, as well as entrepreneurs and business owners.

About the Executive Certificate Program in Strategic Sales & AI-Driven Marketing

The Executive Certificate Program in Strategic Sales & AI-Driven Marketing by IIM Mumbai is a 6-month journey crafted for mid to senior-level professionals, entrepreneurs, and business leaders. Through live online sessions and an immersive 2-day campus experience, you will sharpen your strategic sales acumen, unlock the power of AI-driven marketing, and master customer relationship management with data-backed insights. Real-world case studies, simulations, and industry projects ensure you gain actionable knowledge that can be immediately applied to drive business impact.

Lead the Digital Future with the IIM Mumbai Edge

90

Hours of Learning across 6 months

20+

Expert Faculty from IIM Mumbai and Industry Leaders

6

Future-Ready Program Modules

1

Capstone Project on Real-World Digital Transformation

2-Day

Immersive Campus Experience at the Iconic IIM Mumbai Campus

Rising Demand for AI Skills

  • 86%

    Senior business leaders have deployed AI to enhance or create new revenue streams. Tata Consultancy Services

  • 30%

    Increase in conversion rates is achieved through AI-powered personalisation and predictive selling. Boston Consulting Group (BCG)

  • 50%

    Sales forecasting accuracy improves by up to 50% when AI-driven analytics are used instead of manual methods. McKinsey & Company

  • 88–90%

    Of Indian CEOs see upskilling as necessary to be future-ready. EY CEO Outlook Pulse Survey 2025

Who Is This Program For?

This program is ideal for professionals aiming to lead sales and marketing functions strategically and leverage AI for growth:

Sales Professionals: Territory, Area, or Regional Managers seeking strategic expertise.
Marketing Executives: Digital, Brand, or Content Managers mastering AI-driven marketing.
Business Development Managers: Focused on customer acquisition and growth.
Entrepreneurs & Business Owners: Scaling businesses through innovative sales and marketing strategies.
Career Switchers: Professionals transitioning into sales/marketing roles.
Mid-Level Managers: Aspiring leaders in sales, marketing, or CRM.

Pedagogy & Delivery

The program employs a dynamic and practical pedagogy:

Case Studies: Real-world cases for practical understanding.
Simulation- Based Learning: Sales and marketing simulations for decision-making.
Live Masterclasses: Sessions with IIM Mumbai faculty and industry experts.
Projects: Group and individual projects applying concepts in real scenarios.
Activity-Based Learning: Quizzes, role-plays, and discussions.
Online Delivery: Weekend classes (3 hours/week).
Peer Learning: Networking with diverse professionals.
Uttaranchal University Online Programs Admission

Learning Outcomes

Strategic Sales Leadership

Build the capability to lead sales functions with a strategic, value-driven approach.

AI-Driven Marketing Excellence

Apply AI and machine learning to improve targeting, personalization, and marketing effectiveness.

Sales–Marketing Integration

Strengthen alignment between sales and marketing in an AI-enabled business environment.

Data-Backed Decision Making

Use analytics and performance metrics to drive informed sales and marketing decisions.

Customer Experience & Relationship Impact

Leverage AI insights to enhance customer engagement, retention, and lifetime value.

Why Choose IIM Mumbai's Strategic Sales & AI-Driven Marketing

Prestigious Certification
Receive an Executive Certificate from IIM Mumbai, one of India’s top-ranked management institutes, enhancing your professional credibility and recognition in the industry.
Executive Alumni Status
Earn the distinguished executive alumni status, connecting you to a growing network of accomplished professionals and industry leaders.
Campus Immersion
Participate in a 2-day on-campus experience at IIM Mumbai, providing direct interaction with faculty and peers, and exposure to real-world sales and marketing scenarios.
Industry-Relevant Curriculum
Gain practical skills in strategic sales, AI-driven marketing, customer relationship management, and data-driven decision-making through case studies, simulations, and projects.
Distinguished Faculty
Learn from IIM Mumbai’s faculty and industry experts, who bring academic rigor combined with actionable industry insights.
Capstone Project
Put your skills to the test with a capstone project, tackling real-world sales and marketing challenges using AI-driven strategies and data-backed insights.
Library Access
Gain access to IIM Mumbai’s library during the campus immersion, offering a wealth of resources to enhance your learning and research.
Networking Opportunities
Connect and collaborate with a diverse cohort of sales, marketing, and business leaders, gaining insights and building a strong professional network.

Program Objectives

Develop expertise in strategic sales management and customer relationship building.

Master AI and machine learning applications for personalized marketing.

Enable data-driven decisions through analytics and performance metrics.

Align sales and marketing functions for organizational success.

Provide practical exposure via case studies, simulations, and projects.

Encourage hands-on application of knowledge through a capstone project, enabling participants to tackle real business challenges and demonstrate strategic impact.

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Program Module

Representative Topics

This module enables participants to understand the strategic importance of digital transformation, analyze evolving digital value chains, and assess organizational digital maturity using global frameworks and benchmarks.

Representative Topics

  • Understanding Transformation in the 2020s
  • Digital Strategy
  • Value proposition in Digital age
Why Sales Leadership Is Now a Strategic Imperative
Distinguishing Sales Management from Strategic Sales Leadership
Foundations of AI-Driven Marketing
Reframing the Sales–Marketing Interface in an AI World
Customer Value, Trust, and Ethics in AI-Enabled Marketing
Strategic Sales Decision Domains
Strategic Role of Sales in Firm Value Creation

Market Research Techniques
Understanding Consumer Behaviour
Sales Strategy Formulation and Market Alignment
Customer Value Proposition and Consultative Selling
Sales Force Architecture and Organizational Design
Strategic Sales Talent Management
Incentives, Targets, and Sales Performance Management

Strategic Sales Leadership Mindset
Key Account and Relationship Strategy
Strategic Negotiation and Pricing Leadership
Leading Sales Transformation and Change
Ethics, Governance, and Risk in Sales Leadership
Future of Sales Leadership
AI companions and digital sales agents

AI-Driven Marketing Attribution
AI in Market Sensing & Insight Generation
AI in Segmentation, Targeting & Positioning
AI in Product & Innovation
AI in Pricing & Revenue Management
AI in Distribution & Channel Management
AI in Integrated Marketing Communications

Sentiment Analysis & Social Listening
Customer Lifetime Value (CLV) Prediction
Hyper-Personalization in Customer Journeys
Contextual Nudging & Behavioral Triggers
Emotion AI, Voice AI, and multimodal CX
Managing the personalization–privacy paradox
Predictive Churn Analysis & Prevention

Developing an AI Marketing Roadmap
Data Privacy & Compliance
Identifying & Mitigating Algorithmic Bias
Human-AI Collaboration Models
Measuring the ROI of AI Initiatives
Future Trends: Agentic AI & Automation

Campus Immersion

Experience a thoughtfully designed on-campus immersion at IIM Mumbai that brings participants back into a dynamic classroom environment. This in-person engagement fosters deeper academic dialogue, meaningful faculty interaction, and peer learning within the ecosystem of one of India’s leading management institutes.

A single campus immersion will be conducted at the end of the program, spanning 1–2 days, offering participants an opportunity to integrate their learning through collaborative presentations and structured academic sessions.

What’s Included

  • Academic & Faculty Engagement

    Interactive classroom sessions with program faculty and coordinators, designed to consolidate learning outcomes and encourage discussion-driven insights.

  • Industry Interaction

    Live interactions with industry experts, offering real-world perspectives and contemporary business insights.

  • Group Presentations

    Participant-led group presentations as part of the academic engagement, contributing to overall program attendance.

  • Library & Campus Access

    Access to the Institute’s library and a guided campus tour to experience the academic environment and institutional culture of IIM Mumbai.

  • Meals During Immersion

    The Institute will provide morning breakfast, tea/coffee, lunch, and evening tea during the immersion days.

What’s Not Included

  • Travel

    Travel to and from the IIM Mumbai campus.

  • Accommodation & Boarding

    Lodging arrangements during the immersion period.

  • Personal Expenses

    Any incidental or personal expenses incurred during the visit.

Note: The program schedule for the immersion will be shared after the commencement of the program.

Executive Alumni Benefits

Invitation to all Institute events (Annual Alumni Meet)

Alumni Membership Card for easy access to the campus

Offline Library Access (when in campus)

MDP Guest House Stay at Special Rates for Alumni

Assessment & Evaluation Structure

The assessment includes Online quizzes, assignments, and a capstone project presentations & comprehensive examination of 2 hrs.

The participants will have to secure a minimum pass marks 60% in the overall evaluation components (continuous assessment & comprehensive examination).

A minimum of 75% attendance is a prerequisite for the successful completion of this program.

Program Fee

  • Total Fee: ₹2,00,000* + GST
  • Application Fee : ₹ 2,000
  • *Course fees excludes Application Fee.
Instalment Installment Date Amount (₹)
I Within 3 days of releasing the offer letter ₹ 1,00,000 + GST
II By 17th May 2026 ₹ 1,00,000 + GST

Refund Policy

  • No refund shall be made after the commencement of the Program.
  • In special cases, both parties may, by mutual consent, decide to grant a refund with or without imposing any penalty.

Course Fee Details

Course Fee (₹) GST 18% (₹) Total Fee (₹)
₹ 1,70,000 ₹ 30,600 ₹ 2,00,600

Fibe

No Cost EMI

Tenure (Months) Interest Rate EMI for Customers (₹)
3 0.00% ₹ 66,867
6 0.00% ₹ 33,434

Standard EMI

Tenure (Months) Interest Rate (Reducing) EMI for Customers (₹)
9 17.00% ₹ 23,905
12 17.00% ₹ 18,296
18 17.00% ₹ 12,705
24 17.00% ₹ 9,921

Avanse

No Cost EMI

Tenure (Months) Interest Rate EMI for Customers (₹)
3 0.00% ₹ 66,867
6 0.00% ₹ 33,434

Standard EMI

Tenure (Months) Interest Rate EMI for Customers (₹)
9 9.50% ₹ 23,877
12 9.50% ₹ 18,305
18 9.50% ₹ 12,733
24 9.50% ₹ 9,946

Program Commencement Date : 06th June, 2026

Admission Process

How do I enroll for this Strategic Sales & AI course ?

Apply for
the Program
Submit and
verify documents
Receive admission letter
& confirm admission
Make
payment
Join
the Program
Apply Now →

Program Certificate

Certificate Image

Program Coordinators

Dr. Sanjeev Verma
Dr. Sanjeev Verma

Marketing Professor, Indian Institute of Management, Mumbai

Dr. Amit Kumar Das
Dr. Amit Kumar Das

Assistant Professor, Indian Institute of Management, Mumbai

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Frequently Asked Questions

This is a 6-month executive education program by IIM Mumbai designed to help professionals build advanced capabilities in strategic sales, AI-driven marketing, and revenue growth. The program blends live online sessions, real business cases, and a capstone project to enable practical application in real-world business scenarios.

The program is ideal for sales and marketing professionals, business development managers, digital marketing leaders, entrepreneurs, and mid-to-senior executives who want to leverage AI and data-driven strategies to drive business growth and customer impact.

Participants will learn how to design and execute sales strategies using AI and analytics, apply AI-driven marketing frameworks, align sales and marketing functions, and use Generative AI to enhance customer engagement, decision-making, and revenue performance.

The program follows a blended learning format with live online weekend sessions, interactive discussions, case studies, simulations, and a 2-day immersive on-campus experience at IIM Mumbai, ensuring deep engagement and peer learning.

On successful completion of the program and assessment requirements, participants will receive an Executive Certificate from IIM Mumbai along with Executive Alumni Status, enabling continued engagement with the institute’s executive education network.

Yes. The program is specifically designed for working professionals, with a flexible structure that allows participants to upskill in strategic sales and AI-driven marketing without interrupting their professional commitments.
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