Executive Development Program in Product Management and Digital Brand Analytics

Led by industry experts and renowned faculty, this immersive certificate programme enhances your proficiency in product innovation, brand strategy, and market dynamics, ensuring you stay ahead in the competitive landscape. This programme combines cutting-edge insights with real-world applications, equipping leaders to navigate dynamic markets. Elevate your leadership in the realm of Product and Brand Management with a distinctive curriculum.

Program Objectives

Learning Formula

Delve into top-tier insights at IIM Kashipur

Learning Formula

Adapt strategies for diverse markets

Learning Formula

Network during on-campus immersion for holistic learning

Learning Formula

Create winning product and brand strategies

Learning Formula

Apply learning in case studies and simulations

Program Highlights



Certificates for Participation and Successful Completion of the course
In-depth Insights from Esteemed IIM Kashipur Faculty
Networking opportunities with leading professionals
In-campus Immersion Opportunity
Industry-Driven Learning with Expert Guest Lecturers
Cutting-edge Research Integration for Practical Insights
  • Understand Key concepts relating to product management and branding.
  • Understand concepts for application like NPD, Branding Building, Corporate branding, services branding. Assessing the growth etc.
  • Understanding and Measuring Financial impact of NPD and Branding.
  • Understand Implementing Product and Branding Strategies like product line analysis, extension, managing brand over time.
  • This program is ideally suited for Executives who want to develop a strategic mindset that revolves around product strategy as a path to business growth. Mid to senior-level professionals working on product development, product management or product strategy roles and professionals from across functions who are a part of the product’s life cycle directly or indirectly may apply for the program.

Course Structure

Session1: Introduction to Product and Product Management Strategies, Framework to Analyze Product
Session 2: Product Manager: Roles & Responsibilities
Session 3: Fundamentals of Product Analytics: Product Ideation and Validation, A/B testing, Use of Teachniques appropriate for Ideation, Theory and Methods, Product Design
Session 4: Market Research and Analysis for the Product Development, various techniques and methods
Case/Exercise/Quiz: To be provided
Session 5: Agile and Scrum in Product Launch of a Product, Process of Launching a Product, Theories and Techniques of Product Launch
Session 6: Developing a Go to Market: Digital Strategies and Platform strategy: Strategy for the Product
Session 6: Developing a Go to Market: Digital Strategies and Platform strategy: Strategy for the Product
Session 7: Building Strategies for the Product during the Growth, Maturity and Decline Phase
Guest Faculty Session
Session 8: Product Pricing, Release and Backlog Management
Mandatory Assignment: Product Exercise Submission, Individual Evaluation and Feedback by Instructor on: Successful submission/Revision Required
SCase/Exercise/Quiz: To be provided

 

Session 9: Introduction to Branding, what is Branding and Why it is important to Brand? What is Branded? Theories on Branding
Session 10: Brand Positioning: Different Theories on Brand Positioning and their applications
Session 11: Brand Elements and Its importance in the overall branding process, Models and Applications, Techniques
Session 12: Branding and Branding Strategies; Different types of strategies and their applications
Session 13: Measuring the Brand Equity, System of Measuring Brand Equity
Case/Exercise/Quiz: To be provided
Session 14: Managing Brand Over Time, Process and Techniques of Doing so
Session 15: Managing Global Brands, Theories of Global Branding
Session 16: Branding and Storytelling
Case/Exercise/Quiz: To be provided
Mandatory Assignment: Branding Exercise Submission, Individual
Evaluation and Feedback by Instructor on: Successful submission/Revision Required

Course Fees

Application Fee: ₹5000 + GST
Programme Fee (Inclusive of Offline Classes): ₹85,000 + GST

* No-Cost EMI Available *

Total Course Fee Installment 1* Installment 2*

₹85,000 + GST

₹45,000 To be paid within 7 days after receiving the offer from the institute

₹40,000 To be paid within 30 days from the registration fee paid date

* Installment amount doesn’t include 18% GST.
Campus immersion is mandatory and free for all enrolled students, students can attend this virtually. For physical immersion at the campus travel and lodging costs will be managed by the student.

Refund Policy

There is no Refund on Course Fees once the course begins. Prior to course commencement, if a student requests for a refund, the Registration Fees are deducted and the remaining amount is refunded.

Program Certificate :

Admission Process


  • 1

    Fill up an online application form upload the required documents
    and submit the application.

  • 2

    Make the application payment.

  • 3

    Shortlisting based on work and education profile.

  • 4

    If shortlisted, you will receive an offer letter form IIM Kashipur.

  • 5

    Pay admission confirmation fee within 7 days of receiving the offer letter.

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