Executive Development Programme in Strategic Marketing Management

This intensive certificate programme equips professionals with advanced skills, fostering strategic thinking and tactical execution in the dynamic realm of marketing. Delivered by industry experts and renowned faculty, this programme empowers leaders to navigate and excel in today’s complex business landscape. Elevate your marketing acumen with unparalleled expertise.

Program Objectives

Learning Formula

Immerse in expert-led course content at IIM Kashipur

Learning Formula

Tailor targeting strategies for niche, mass, and growth markets

Learning Formula

Hands-on learning through case studies and simulations

Learning Formula

Experience on campus immersion for networking and certificate Distribution

Learning Formula

Strategize effectively with market-driven insights

Learning Formula

Master impactful sales techniques

Learning Formula

Showcase knowledge in group presentations

Program Highlights



Certificates for Participation and Successful Completion of the course
In-depth Insights from Esteemed IIM Kashipur Faculty
Robust Industry Engagement in Program Curriculum
In-campus Immersion Opportunity
Industry-Driven Learning with Expert Guest Lecturers
Cutting-edge Research Integration for Practical Insights
  • Develop and implement strategic marketing plans with a deep understanding of market dynamics and consumer behavior.
  • Utilize advanced analytical frameworks to identify market opportunities and formulate innovative marketing strategies for sustainable business growth.
  • Leverage digital tools and emerging technologies for optimized marketing campaigns and enhanced brand presence.
  • Demonstrate strategic leadership by aligning marketing initiatives with organizational goals, fostering collaboration, and resource management.
  • Integrate market research insights to make informed decisions for effective global marketing in diverse contexts.
  • Apply ethical and socially responsible marketing practices, managing reputational risk and adhering to industry standards.

Course Structure

Three Levels of Strategy
Marketing’s Role in Formulating and Implementing Strategies
Corporate Strategy Decisions and Their Marketing Implications
Allocating Corporate Resources
Sources of Synergy
Strategic Decisions at the Business-Unit Level
How Do Businesses Compete?
How Do Competitive Strategies Differ from One Another?
Deciding When a Strategy is Appropriate
Diffusion of Innovations
Developing Marketing Strategy: Customers, Segmentation and Target Marketing
Service Strategies and Policies
Consumer Buying Behavior Key Concepts
Marketing Strategies for New Market Entries
New Market Entries
Introducing New Market Offerings
Addressing Competition and Driving Growth
Share Growth Strategies for Followers
Strategies for Mature and Declining Markets
Consumer Behavior in Global Marketing Context
Product Strategies in Global Marketing Context
Global Integrated Marketing Communications

 

Effective Sales Techniques
Analyzing Business Markets (B2B)
Marketing Strategy in Digital Era
Marketing Analytics and Integrated Strategy Explanatory Analytics for customer behavior
Summarize Marketing Data Customer Engagement
Product Analytics
Pricing Analytics
Measuring Customer Responses
Calculating Consumer Value
Group Presentation

Course Fees

Application Fee: ₹5000 + GST
Programme Fee (Inclusive of Offline Classes): ₹90,000 + GST

* No-Cost EMI Available *

Total Course Fee Installment 1* Installment 2*

₹90,000 + GST

₹45,000 To be paid within 7 days after receiving the offer from the institute

₹45,000 To be paid within 30 days from the registration fee paid date

* Installment amount doesn’t include 18% GST.
Campus immersion is mandatory and free for all enrolled students, students can attend this virtually. For physical immersion at the campus travel and lodging costs will be managed by the student.

Refund Policy

There is no Refund on Course Fees once the course begins. Prior to course commencement, if a student requests for a refund, the Registration Fees are deducted and the remaining amount is refunded.

Program Certificate :

Admission Process


  • 1

    Fill up an online application form upload the required documents
    and submit the application.

  • 2

    Make the application payment.

  • 3

    Shortlisting based on work and education profile.

  • 4

    If shortlisted, you will receive an offer letter form IIM Kashipur.

  • 5

    Pay admission confirmation fee within 7 days of receiving the offer letter.

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